Brand Story
Michelle Michelle Salon is a queer-owned hair, skin, and nail studio dedicated to creating a safe, affirming space for self-expression and community care. With a team of five passionate professionals, the salon offers personalized beauty services in an intimate, welcoming environment that celebrates individuality and uplifts the local LGBTQ+ community.
Content Creation
As the salon prepared to launch their website, the team needed brand photography that authentically represented their space, spirit, and people. Rather than opting for traditional headshots, we focused on capturing each team member’s personality and the vibrant, welcoming atmosphere clients experience upon entering the salon. The content strategy centered on showcasing the salon’s colorful aesthetic, supportive energy, and commitment to individuality.
Package & Deliverables
The project included a two-hour on-site photoshoot with three outfit changes to capture a range of looks and expressions. Seventeen final images were delivered, in addition to a four-page content strategy that was developed to guide the salon’s in-house social media manager. The strategy focused on the use of multi-image Instagram posts to help tell more dynamic stories and attract new clients.