The Endurance Factory
Brand Story
The Endurance Factory is a community-driven CrossFit and obstacle course training gym. As the gym transitions under new ownership, its brand refresh reflects a supportive space committed to growth and is focused on attracting new members as well as elevating their online presence in the local fitness community.
Content Creation
We created a library of photo and video content during three live classes to document the energy, effort, and connection between members. The final visuals highlight the gym’s supportive atmosphere and reflect the sense of community and commitment that defines The Endurance Factory. This content was strategically captured to support their brand refresh and enhance their online presence through social media, website visuals, and digital campaigns.
Package & Deliverables
This project included three 30-minute content sessions during live classes, each focused on capturing authentic member interactions and high-energy training moments. The final deliverables included seventeen high-resolution, edited images for use across the gym’s website and social media platforms, as well as three short-form video reels edited with music.