Michelle Michelle Salon
Michelle Michelle Salon is a queer-owned hair, skin, and nail studio dedicated to creating a safe, affirming space for self-expression and community care. With a team of five passionate professionals, the salon offers personalized beauty services in an intimate, welcoming environment that celebrates individuality and uplifts the local LGBTQ+ community.
Brand Story
Content Creation
As Michelle Michelle Salon prepared for a website launch, the team needed imagery that felt as vibrant and welcoming as the experience they offer. We moved beyond traditional headshots to capture the individuality and energy of each stylist. The 2-hour on-site session included multiple outfit changes to showcase a range of looks and moods, resulting in 17 dynamic, high-quality images. To support their ongoing marketing, we also delivered a 4-page content strategy tailored to their in-house social media manager, with a focus on multi-image posts and storytelling content designed to attract new clients.
